Jun 032004

Yes, the rumors are true: Allen Bauer and I and several other senior engineers across the company have been promoted into a new technology leadership team at Borland.

Dale Fuller (you know, that CEO guy) rolled out a plan earlier this year to get more Borland technologists involved in corporate steering and strategic planning. This included extending the technical career ladder into the executive ranks, creating new opportunities for senior engineering staff to grow within the organization and still retain their technology focus and passion.

Allen Bauer is now a Principal Architect, directing the engineering side of product development for the Delphi family of tools for all platforms: Delphi, Borland C++ Builder, Borland C# Builder, and Kylix.

I’m now a Chief Scientist, charged with keeping an eye on technology trends “out there” and identifying where we need to engineer a few more miracles to put Borland solutions in a good market position. At least, I think that’s what I’m supposed to be doing between product planning meetings, customer visits, and implementing new compiler bugs. Oh, and blogging.

On the surface, it might appear that Allen, Michael Swindell (Director of Product Management) and I have overlapping responsibilities in deciding where to go and how to get there. I think of it as Michael focusing more on the business aspects (who are they/how many/how much/how soon), whereas I focus more on the idea aspects (what does it do, why do we/they need it, what can it lead to, who else will be doing it), and Allen focuses more on the delivery aspects (you want to do what by when??), though in truth we all do a bit of everything. Allen and Michael might have slightly different views. ;>

For better or for worse, internal promotions tend to be “sticky” – you get new responsibilities without entirely shedding your old ones. Despite the hoitie-toitie new titles, Allen and I are still up to our eyeballs in code nearly every day. Code is honest. Code is sane.

To this Borland Quality Assurance Associate Engineer hired 14 years ago last week, it’s all a bit bewildering, a little scary, and just as mind-blowingly exciting as day one.

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