Danny Thorpe » ads http://dannythorpe.com Dream & Deliver Tue, 07 Feb 2012 17:50:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 YouTube Exec Joins Cooliris http://dannythorpe.com/2008/06/04/youtube-exec-joins-cooliris/ http://dannythorpe.com/2008/06/04/youtube-exec-joins-cooliris/#comments Wed, 04 Jun 2008 18:11:29 +0000 Danny Thorpe http://dannythorpe.com/2008/06/04/youtube-exec-joins-cooliris/ [...]]]> Om Malik notes YouTube exec Sashi Seth is now Cooliris chief revenue officer.

I’ve had the pleasure of talking with Sashi for the past few weeks at Cooliris, and have been impressed with his knowledge of the online advertising space and his drive to make things happen. Cooliris intends to pay the bills using advertising, but has been hampered by the fact that none of the current ad formats really work well in the immersive PicLens 3D experience. Text ads are just wrong in a full-screen wall of photos, and existing banner ads are just plain noxious.

Cooliris knows what they need to solve that quandry, and Sashi is the guy to make it happen.

Welcome, Sashi! Congrats Cooliris!  ;>

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